Framas

The framas group is a global leader in the plastic processing industry. They develop and create high-performance plastic components for the entire shoe sector as well as the injection moulding industry.

framas introduced framaprene eco in 2009, which was a sustainable way to recycle Polystyrene made of post-consumer waste (consumer electronics & food packaging). This technology allows for the plastic to be reprocessed into a well-performing heel counter compound, based on 100% recycled ingredients.

In 2015, Divine Agency was hired to create a brand identity and produce a digital campaign with videos explaining the framaprene eco technology, and a look inside of different framas locations around the world.