Gü Desserts
Gü Desserts is a UK-based dessert manufacturing company that creates patisserie-inspired layered desserts.
To boost visibility and brand awareness for Gü, Divine Agency had the idea to launch a competition in which the participants could win a trip for 2 to New York. To enter, one had to tag the name of a loved one and add an umlaut ( ¨ ). The contest was a success with a few thousand participants, with one contestant winning his weight in Gü Puds.
We also created a video series for the brand. It’s a playful approach towards typography, in which “G” is searching for his soulmate.
