Working for a jewellery company is always very challenging, especially for a diamond company. Allove is a rare diamond for an agency and it was a beautiful and special project to work on. Except the design of logo, we created everything for this brand: the brand identity, the brand strategy, the core values, the USP, of course the stationery, the packaging, etc.
One of our biggest creative challenges when we started the project was to find the right colour, like Tiffany with its iconic blue. We wanted a strong but also subtle pink. Pink is punk, pink is cool and many jewellery brands shy away from pink.