CHAPTER2 Bikes

A New Zealand-based company founded by Neil and Mike Pryde, CHAPTER2 sells high-end bicycle frames through a disruptive and unique business model.

In 2020, Divine Agency became the lead marketing agency for CHAPTER2 Bikes. We were given total freedom to design and create numerous communication and marketing materials from branding, product videos and photos. We also help manage and maintain the global website, CRM database, media buying and worldwide marketing strategy.

“Gai Assouline and his Divine team are an integral part of the CHAPTER2 Management Team and play a huge part in creating the international reputation and respect that CHAPTER2 now enjoys.”
– Neil Pryde, Co-Founder, CHAPTER2 Bikes