To boost visibility and brand awareness for Gü, we had the idea to launch a game in which the participants could win a trip for 2 to New York. To enter the competition you had to tag the name of your loved one and add “¨”. The contest was a success with a few thousands participants. One winning his weight in Gü Puds.
We then created a video series for the brand. It’s a playful approach towards typography, in which “G” is searching for his soulmate.