Red Bull

Red Bull is an Austrian brand of energy drinks with a unique marketing approach.

In 2013, Divine Agency conducted a massive guerilla marketing operation to promote a Red Bull event in Hong Kong. Attracting people’s attention is tricky as most people are on their phones or rushing from place to place. We took Red Bull’s extreme sports exhibition advertisement to a grand scale, with the idea to display photos from artists presented during the event around the city.

We set up a major poster campaign in the Hong Kong underground subway, where we designed and displayed 3 separate posters, each advertising a Red Bull event; “Illumine”, “Grand Prix” and “Finger Breakin’”.